BTPL to launch apparel textile line in collaboration with couturier Manish Malhotra for LinenVogue
As part of the collaboration, Malhotra will design an exclusive range of fabrics using BTPL’s premium linen textile, the business announced in a press release. The textiles will then be used to create ready-to-wear garments.
“Manish Malhotra is a creative pioneer in the Indian fashion industry, and we are delighted to collaborate with him to elevate our LinenVogue - La Classé fabric collection,” said BTPL’s managing director, Prashant Agrawal, in a press release.
“Our fabrics have earned the trust of all our esteemed customers for its superior quality and design innovation... We are confident that this new line of delicately curated linen fabrics will ensure the highest level of style and comfort to the end consumers. Manish is particularly recognised for his exquisite designs, and it is a honour for us to have him exclusively craft our premium fabric line and lend it a touch of elegance and finesse that he is globally renowned for.”
“I'm really stoked about this creation with LinenVogue - La Classé,” said designer Manish Malhotra. “Linen is a fabric that I haven't worked with much so I am looking forward to crafting a fabric that is not only comfortable, but also affable with our weather conditions. Linen has the unique quality of being the world’s most natural fibre which only gets better after every wash and, hence, creating this will be an exciting process.”
BTPL houses India's largest single-roof, state-of-the-art fabric processing facility, according to the business. BTPL produces its natural, GMO-free LinenVogue - La Classé textiles at its factory in Tarapur, Maharashtra and the textile is certified by the European Confederation of Flax and Hemp.
Manish Malhotra’s fashion career has spanned over three decades and his eponymous brand retails both couture and ready-to-wear. Malhotra is known for his opulent traditional wear as well as his costume design work for Bollywood films.
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