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Published
Mar 18, 2015
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Britain's Joules posts "outstanding" FY growth

Published
Mar 18, 2015

British lifestyle label Joules reported a 21% total revenue increase in the year to May 25, 2014, the year the company turned 25. Revenue rose to £96.3m from £79.4m in 2013.

Own-store sales revenue rose by 36% in the period and e-commerce and catalogue sales were also up 36%. The appeal of the brand overseas was reflected in a 44% increase in international sales, and year to date international sales are up another 74%. Profit before tax and exceptional items grew by 23.3% to £5.1m.

Joules


The company also saw a 5% increase in wholesale sales year-on-year. Joules is continuing to extend into new product categories and launched a new eyewear range in the period, when it also extended its homeware range. The company opened 19 new stores in the period and currently has 99 stores.

Tom Joule, Founder and CEO, said: "This was an exceptional period for the business as we continued to deliver strong progress against our strategy of developing Joules as an international lifestyle brand."

"We remain resolutely focused on carefully growing Joules in the UK and internationally whilst ensuring the brand remains loved by existing customers and attracting new ones. This has resulted in strong growth across all of the brand’s distribution channels. The brand continues to build momentum in the UK and enjoys a positive early reaction in international markets, underpinned by the quality of our products."

£1 = $1.47

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