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Published
Jan 25, 2022
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Brillare plans to open 50 stores by 2023

Published
Jan 25, 2022

Personal care brand Brillare has expanded its retail presence with the launch of its fourth exclusive-retail outlet in the city of Ahmedabad.
 

Brillare plans to open 50 stores by 2023 - Brillare - Facebook


Brillare has planned aggressive expansion in the Indian market over the next few years and plans to add over 50 new outlets by 2023.
 
The brand had forayed into the offline space recently with store in New Delhi, Mumbai, and Surat. It will be opening three more stores over the next few weeks in Baroda, Chandigarh, and Pune.

Commenting on the expansion, Jigar Patel, CEO of Brillare in a statement said, “With the launch of our exclusive-retail outlets, we are looking to bring back the refreshing human face-to-face interactions and provide touch and feel of the products to the end consumers. As the next steps, we intend to open 50 retail outlets by 2023, as well as increase our digital footprints by penetrating tier 2 areas and pursuing global expansion opportunities.”
 
Brillare is backed by FMCG major Emami and sells through its official website, e-commerce platforms such as Nykaa, Amazon, Flipkart, Purplle, and Tata Cliq, among others.

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