Brillare launches new campaign, provides 100% ingredient transparency

By

Isabelle Crossley

Published
Mar 14, 2023

Personal care and skincare brand Brillare has launched a new campaign which puts its ingredients at the forefront. The brand has announced that its products are made from 100% natural goods. 

The brand now discloses all ingredients used in its products on the front label to highlight what the brand describes as its  high quality ingredients, Indian Retailer Bureau reported. This move is designed to challenge the status quo of beauty and personal care brands in India and promote transparency while increasing consumer trust. 
 
“In our latest ingredient-centric campaign, we are not only claiming to be India's most truthful and authentic personal care brand but are also verifying this assertion by providing concrete evidence on the pack itself to substantiate this claim,” said Brillare’s CEO Jigar Patel, India Retailing reported. “Furthermore, we use 100% natural ingredients that are utilised at their actual effective levels rather than just for namesake purposes. While the rest of the cosmetics industry is focused on selling dreams rather than genuine solutions, we have consciously steered away from such tactics.  We are committed to a business philosophy that prioritises the use of ingredient efficacy over sub-standard storytelling and greenwashing.”

Brillare is based in Ahmedabad and retails from its dedicated e-commerce store. The brand specialises in skin, hair, and body care products and also has a line of professional products designed to treat specific beauty concerns.