Brillare enters offline market with exclusive retail outlets

By

Maverick Martins

Published
Dec 27, 2021

Personal care brand Brillare has entered the offline market with the launch of two exclusive retail outlets in Pacific Mall, New Delhi, and VR Mall, Surat.
 

The company plans to further strengthen its retail presence with the addition of more retail outlets across the country.
 
“The idea behind establishing Brillare was to address the real beauty concerns with science and nature and extend sustainable healing over a quick-fix approach. With the launch of our exclusive retail outlets, we hope to reinforce this commitment. We intend to open 50 retail outlets by 2023, as well as increase our digital footprints by penetrating tier II areas and pursuing global expansion opportunities,” Jigar Patel, CEO of Brillare told Businessline.

“Furthermore, we intend to increase our existing personal care portfolio and introduce innovative products with zero dilution formulation,” he added.
 
Brillare is owned by FMCG major Emami and sells through its official website, e-commerce platforms such as Nykaa, Amazon, Flipkart, Purplle, and Tata Cliq among others.