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By
AFP-Relaxnews
Published
Jun 19, 2015
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Bright colors set the tone at MakeUp in Paris

By
AFP-Relaxnews
Published
Jun 19, 2015

The beauty industry turned its attention to Paris this past week as the trade show MakeUp In Paris took place in the French capital.

It was the show's second edition this year, having opened in Seoul in April. It will head to New York and Sao Paulo later in 2015.

Playful color is in the spotlight at MakeUp in Paris - ©postolit/shutterstock.com


The trend in Paris is for bold and colorful products, with an emphasis on the playful aspect of cosmetics. "Whereas Seoul was very focused on innovation and technology, Paris is about bright colors and creativity," explained Show Manager and Co-Founder Sandra Maguarian. "This is about makeup being fun."

However, that isn't to say that the show was lacking in cutting-edge ideas -- in fact, it featured an installation called The Innovation Tree displaying 22 of the industry's leading products at the forefront of modernity. Highlights include Cooling Stick Blusher by S&J International, which uses aqua technology to cool the skin as it is applied, and the Petite boite a beauté by MKTG Industry -- a re-usable cardboard holder for products such as eyeshadows, bronzers or blushers which can be refilled to minimize the waste generated by packaging.

Also featuring on the tree is Lancome's new Triangle Zone Brush, which allows users to adjust their desired foundation coverage by altering the length of the brush. Cushion Liner by Pascual Cosmetics is the latest version of the 'cushion' application trend, offering eyeliner in 'foam' form for a super sharp application. A new generation of 'Permanent eyeliners' are also on display courtesy of German company Bomo Trendline.

This year's show featured over 120 leading exhibitors within the industry and attracted thousands of visitors from all over the world.
 

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