Brazil’s Natura to launch new logistics center and e-shop in 2016
The leading Brazilian cosmetics brand Natura is opening in February 2016 a new 25,000 m² logistic center in Argentina as part of a million dollar investment. The scheme is Natura’s most ambitious project outside of Brazil and should support the company’s growing business in neighboring countries.
The brand, which sells products through more than 1.2 million representatives, also trades in Chile, Uruguay, Paraguay, Colombia, Mexico, Bolivia and France. In addition to its logistics expansion, the Brazilian manufacturer of beauty products is also planning to launch an e-commerce website next year.
Natura is listed on the Sao Paulo Stock Exchange, and promotes itself as an eco-friendly and sustainable beauty company. It was founded in 1969 and called Natura due to the presence of plant-based active ingredients in its natural products.
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