Brave Essentials signs Kunal Kapoor to launch new campaign #BeBrave
The direct-to-consumer(D2C) brand Brave Essentials, from the Idam House of Brands has associated with actor and entrepreneur, Kunal Kapoor to launch the #BeBrave campaign.
As part of the association, Kunal will be actively visible in the brand’s digital promotions and the brand expects the association and campaign to help its reach the Rs 1 crore ($1,28,623) mark in its first year.
Idam sees huge potential in the men’s skincare grooming market and with Brave Essentials aims to provide premium quality products at accessible prices to make inroads into the market.
Commenting on the association, Aakash Anand, founder of Idam House of Brands in a statement said, “In the current era of gender-inclusivity and the rising awareness of skincare among men, Brave Essentials aims to set an example by providing a broad range of well-researched products that addresses its consumer’s concerns. With Kunal on board, the brand offers a superior value proposition to consumers by providing an impression that outlasts. Hence, we are delighted to associate with Kunal and bring him to our brand fold.”
The brand is currently available on its website, as well as on the e-commerce websites like Flipkart and Amazon. Brave Essentials plans to launch offline in the coming months.
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