×
193
Fashion Jobs
VOLVO WHITE PAINTS INDUSTRIES
Hiring For Sales Officer/Area Sales Manager/ (Haryana)
Permanent · Sonipat
PATANGE INDUSTRIES PVT LTD
Requirement - Production Manager
Permanent · Pune
RESPICARE SOLUTIONS
Area Sales Manager /Business Development Manager-Mumbai / Maharashtra
Permanent · Navi Mumbai
GRAND CHEMICAL WORKS
Area Sales Manager- Jaipur & Lucknow
Permanent · Lucknow
ASTRAL ADHESIVES ( ASTRAL GROUP )
Astral Adhesives - Area Sales Manager - Construction Chemicals
Permanent · Ludhiana
VADILAL
Area Sales Manager
Permanent · Varanasi
ASTRAL ADHESIVES ( ASTRAL GROUP )
Astral Adhesives - Area Sales Manager (Maintenance Division)
Permanent · Jodhpur
PREETI DEVELOPERS PRIVATE LIMITED
Manager- Sales
Permanent · Bengaluru
CEASEFIRE INDUSTRIES PRIVATE LIMITED
Area Manager/ Territory Manager (Sales)_ Goa
Permanent · Pune
INDEED.MX
Trabajo Para Mayores de ed+d
Permanent · MEXICO CITY
INDEED.MX
Trabajo Para Mayores de Edad
Permanent · MEXICO CITY
INDEED.MX
Trabajos Opción Home Office
Permanent · MEXICO CITY
INDEED.MX
Secretaria de Medios Tiempos
Permanent · MEXICO CITY
INDEED.MX
Archivista de Medios Tiempos
Permanent · MEXICO CITY
INDEED.MX
Capturista de Medios Tiempos
Permanent · MEXICO CITY
ECL FINANCE LIMITED
Area Sales Manager- Small Ticket Housing Loan
Permanent · Hyderabad
CENTURY PLYBOARDS (I) LIMITED
Area Sales Manager - Ahmedabad
Permanent · Ahmedabad
PROPERTYXPO.COM
Area Sales Manager| Real Estate Portfolio Management | Gurgaon
Permanent · Gurugram
AQUAGENICS RESEARCH & DEVELOPMENT INDIA PVT. LTD.
Area Sales Manager
Permanent · Pune
JAYPEE BROTHERS MEDICAL PUBLISHERS PVT LTD.
Area Sales Manager
Permanent · Prayagraj
CENTURY PLYBOARDS (I) LIMITED
Area Sales Manager - Ahmedabad
Permanent · Ahmedabad
PUMA
Senior Manager- Trade Compliance
Permanent · Bengaluru
By
Reuters
Published
Jun 8, 2009
Reading time
2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Brands with stores may fare better

By
Reuters
Published
Jun 8, 2009

By Martinne Geller

NEW YORK (Reuters) - As sales of luxury goods decline in the global economic slowdown, brands that run their own stores, are backed by corporate parents, or have lead positions on department store floors are poised to come out ahead, an industry expert said.


Fendi spring-summer 2009

Speaking at the Reuters Global Luxury Summit in New York on Monday 8 June, Bain & Co partner Claudia D'Arpizio said although it is a big investment for companies to have their own stores, those that do often have a better understanding of consumer behavior.

"In general, whoever has stronger control of their retail network is well-equipped now to react to this," D'Arpizio said, since "you have in your hands all the levers to really understand how the consumers are changing."

D'Arpizio, who studies the global luxury market from Milan, expects sales of luxury goods -- including high-end handbags, jewelry and clothing -- to fall 10 percent this year after being flat last year.

Success does not depend on having 100 percent control of the retail network, D'Arpizio said, since brands with very good relationships with retailers -- such as the top name in a certain category -- are in a position to work with stores to boost their sales.

D'Arpizio likened the situation to what has happened in the grocery aisle at Wal-Mart Stores Inc (WMT.N) and other retailers, where leading brands work with stores on marketing and understanding how best to reach consumers.

"I think in particular category leaders can work with department stores and retailers, trying to understand how really to improve the relationship," she said.

D'Arpizio also said brands that are part of conglomerates will have a competitive advantage over independent names.

That is because brands like Fendi or Givenchy, which are owned by LVMH (LVMH.PA), or Gucci and Balenciaga, which are part of PPR (PRTP.PA), may have a bigger cash cushion than privately owned fashion houses like Christian Lacroix, which was placed under creditor protection last week.

"For sure if you are a medium-sized brand inside a big group you are better-equipped to overcome this moment of crisis because in that group there is at least one big cash cow that is still fueling growth for all the others," D'Arpizio said.

(For summit blog: blogs.reuters.com/summits/)

(Reporting by Martinne Geller; Editing by Brian Moss)

© Thomson Reuters 2022 All rights reserved.