×
163
Fashion Jobs
L'OREAL GROUP
Executive - Sales - Matrix - Cochin
Permanent · Kochi
SUBIR SINHA
General Manager Production Manager
Permanent · Kanpur
RIVAARA LABS
we Are Area Sales Manager Like You to Join Our Sales Team
Permanent · Nashik
CAPITAL PLACEMENT SERVICES
sr.Manager Production Grinding Machines For Vadodara Gujarat
Permanent · Vadodara
L'OREAL GROUP
Area Sales Manager - South Bengal
Permanent · Kolkata
FUTURES AND CAREERS
Job Requirement For "Assistant Production Manager"
Permanent · Renigunta
KEWAL KIRAN CLOTHING LTD
Area Sales Manager (Channel Sales) Rajasthan, Jaipur
Permanent · Jaipur
FEDBANK FINANCIAL SERVICES LTD
Area Sales Manager- Doorstep Gold Loan(Chennai)
Permanent · Chennai
HERO HOUSING FINANCE LIMITED
Area Sales Manager
Permanent · Thane
PROJOBS
Manager Accounts - Garment Manufacturing (Cma)
Permanent · Coimbatore
HECTOR AND STREAK CONSULTING PVT LTD
Production Manager- Diagnostic Portfolio
Permanent · Mumbai
ELITE DECOR PVT LTD
Production Manager & Production Supervisor
Permanent · Vadodara
L'OREAL GROUP
Sales Executive - Professional Division - Bhopal
Permanent · Bhopal
L'OREAL GROUP
Executive - Sales Cpd - Bhatinda (n)
Permanent · Bathinda
L'OREAL GROUP
Sales Executive - Cpd - Bhatinda
Permanent · Bathinda
L'OREAL GROUP
Area Sales Manager, Cpd - Chandigarh
Permanent · Chandigarh
HEALTHKART
Area Sales Manager- Healthkart - Lucknow, Agra, Gwalior
Permanent · Lucknow
HALONIX TECHNOLOGIES PVT LTD
Area Sales Manager - Lighting Retail Sales (Rajkot)
Permanent · Rajkot
ELECTRONICA FINANCE LTD
Area Sales Manager - Bangalore Machinery Loan
Permanent · Bengaluru
NANDANI CREATION LTD
Production Manager
Permanent · Jaipur
ELECTRONICA FINANCE LTD
Area Sales Manager - Kolhapur Machinery Loan
Permanent · Kolhapur
DIAMOND RETAIL INDIA
Hiring For Sales Officer/Area Sales Manager (Jharkhand All District)
Permanent · Ranchi
Published
Dec 17, 2020
Reading time
2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Brands create exclusive collections for Myntra's EORS

Published
Dec 17, 2020

Flipkart’s fashion arm Myntra has enlisted a number of brands -- including Puma, Nike, Biba, Max Fashion, and W for Women -- to introduce new, exclusive clothing lines to retail as part of its ‘End of Reason Sale’.  

Myntra's EROS event will feature new, sale-exclusive products this edition - Myntra- Facebook

 
This year, Myntra’s EORS event will take place from December 20 to 24 on its e-commerce platform. The business has taken a slightly different approach this edition as, instead of using the sale as a way to divest itself of stock from the previous season, it is also using the event to promote new collections for the upcoming winter season. Shoppers will be able to browse festive-themed loungewear and work-from-home wear collections from a range brands for the first time during the sale.
 
“Fashion as an industry has bounced back to pre-Covid level as it gives feel-good factor at a low price point than any big ticket size item such as travel in pre-Covid times,” Myntra’s CEO, Amar Nagaram, told the Economic Times. 

To further tap into the evolving consumer demand, Myntra will place a special focus on work-from-home wear and winter clothing during its EORS event, enabling shoppers to stock up on new products which are proving popular during the current climate at competitive price points. 
 
“We asked the brands to come up special merchandising units for EORS with festive designs incorporated into lounge and active wear,” said Nagaram. “This cuts down cost and they are able to give sharp pricing and reach the relevant consumer with least investment unlike before. More than discounts and clearing old inventory, the pricing of new winter season merchandise itself will be attractive this time.” 
 
Myntra expects around 40 million visitors over the course of the five-day sale with around half of business expected to come from Tier 2 and 3 markets. The business aims to acquire around one million new customers during the sale and has upgraded its technology to facilitate 20,000 orders per minute in response to its predicted demand.

Copyright © 2021 FashionNetwork.com All rights reserved.