Brand Factory’s ‘Free Shopping Weekend’ from December 4 to 8

By

Maverick Martins

Published
Dec 3, 2019

Brand Factory, India's leading retail discount chain by Future Lifestyle Fashion, will organise its annual ‘Free Shopping Weekend (FSW)’ from December 4 to 8 across its stores in India.
 

At its FSW event, Brand Factory will offer customers goods worth Rs 5,000 for Rs 2,000. The company also claims that it returns the entire value i.e. Rs 2000 in the form of free merchandise, gift vouchers, and cash backs.
 
Brand Factory will offer over 200 plus national and international brands like Zara, Jack & Jones, Lee Cooper, Levis, Adidas, Reebok, Skechers, Fila, among many others at its FSW event.

To promote FSW, Brand Factory has also launched a campaign across multiple touchpoints such as print, television, OOH, radio amongst others to connect with their target audience.
 
Commenting on the fourth edition of Free Shopping Weekend, Roch D’Souza, chief marketing officer of Brand Factory, in a statement said, “Free Shopping Weekend is one of our prime properties and also India’s annual shopping pilgrimage where people readily queue up to get the best deals on the best brands.
 
“In this spirit, we have launched a 360-degree marketing strategy including customizations, influencer trends in regional markets and digital platforms like Tik Tok to amplify the biggest shopping festival of the year. With FSW, we have enabled equalization among audiences. As always we are looking forward to having maximum footfalls at FSW."
 
Brand Factory presently has 103 store outlets across 49 cities in India. The business specialises in discount branded clothing and accessories.