Brand Factory launches ‘Brand Stock Exchange’ campaign to boost sales

By

Maverick Martins

Published
Sep 6, 2019

Future Group’s retail discount chain, Brand Factory, has launched a unique campaign ‘Brand Stock Exchange’ (BSE), announcing discounts in a bidding format to increase footfalls at its stores.

The campaign has been launched on digital platforms such as Facebook, Instagram, Twitter, and third-party platforms.
 
Brand Factory will promote the campaign through various influencers who will talk about BSE and create hype about the promo on their Instagram handles. The brand will also share a tutorial video to educate the consumers and explain the concept of BSE.

Commenting on the campaign, Roch D’Souza, chief marketing officer at Brand Factory in a statement said, “We are excited to unveil the BSE campaign. The idea is to bring in the greed and urgency for the offers, which instigates the consumers to pre-book based on their most desired offers.”
 
“For the first time, India gets a chance to decide the discount on their favourite brands. We are using multiple legs from media to influencer campaigns for creating a buzz. The aim is not just to educate consumers about the concept but engage with them,” D’Souza added.
 
Brand Factory was launched as a subsidiary of Future Group in January 2009 and currently has 93 stores across India. The business specialises in discount branded clothing and accessories.

The business retails several international clothing brands such as UCB, Levis, Pepe Jeans, Arrow, Nike, Converse, UMM, Jack & Jones among many others.