Brand Factory launches 3rd edition of Free Shopping Weekend
Brand Factory by Future Lifestyle Fashions has launched the third edition of its sale event ‘Free Shopping Weekend’ (FSW). The sale event will be held from December 12 to 16.
The five-day sale event will see more than 200 national and international brands participate in the event offering heavy discounts to the customers.
The company claims that the last two editions have been a great success with lakhs of customers participating and expects this edition to be the biggest due to its increased store presence in tier 2 and tier 3 markets.
Brand Factory has also rolled out a 360-degree integrated campaign #DontShopAtFSW in print, TV, digital, radio along with corporate and student community tie-ups to promote the sale event.
Commenting on the Free Shopping Weekend, Roch Dsouza, CMO, Brand Factory in a statement said, “This is one of our biggest property and we wanted our communication to not only be direct but also fresh and exciting. #DontShopAtFSW is not just an attempt to break the clutter but it’s backed by solid consumer insights.”
FSW is India’s only national ticketed shopping event conducted in 88 stores and 37 cities. To participate in the event, shoppers need to pre-book their entry passes at a minimal cost of Rs 250 (for early entry to the store from 8 a.m.) and Rs 100 (for entry post 11 a.m.).
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