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JAYPEE BROTHERS MEDICAL PUBLISHERS PVT LTD.
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By
Reuters
Published
Apr 16, 2012
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Bouygues to refurbish Paris Ritz

By
Reuters
Published
Apr 16, 2012

PARIS - Bouygues said on Monday that it had won a contract to refurbish the Ritz Hotel in Paris for 140 million euros ($183 million), as the city's old guard of luxury hotels struggles to maintain standards and win clients under increased competition.


The entrance to the Ritz on Place Vendôme, Paris / Daniel Janin AFP/Archives

The hotel, to close this summer and reopen in 2014, will be completely refitted, Bouygues said, and furnished with a new summer restaurant with a sliding roof, additional suites, an extension of the ballroom and new technology.

Luxury Parisian hotels, which can charge 700 euros a night for even basic rooms, are fighting competition from a host of new hotels operated by Asian companies that emphasize not only comfort, but reliable wi-fi service and modern bathrooms.

In recent years, the Mandarin Oriental and the Shangri-La have opened their doors, threatening the dominance of the city's traditional five-star hotels, among them the Four Seasons George V and Plaza Athenee.

Bouygues said it had renovated the George V in 1999, the Grand Hotel InterContinental in 2003, Fouquet's Barriere in 2006, and the Royal Monceau and the Shangri-La in 2010.

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