Aug 7, 2019
Boucheron celebrates the richness of India in its 'Jaipur Bouquet' fragrance
Aug 7, 2019
India, long a source of inspiration for Boucheron's jewelry, is celebrated by the house in its new perfume, "Jaipur Bouquet."
The new scent feels like a renaissance, as Rajasthan's capital city has already been the namesake for one of the jeweler's most iconic bracelets and a perfume in the 1990s.
Boucheron called upon perfumer Mauric Roucel (Symrise) to create the flanker for the house's classic scent inspired by the colors, gems, and flowers of Rajasthan. The perfumer has created a fresh, woody floral.
Roucel was inspired by India's "wonder and mystery" and its "profusion of flavors, flowers, fruits, and different woods," he outlined in a statement.
The eau de parfum opens with citrussy top notes, especially grapefruit and citron, and mango leaves, and then follows with jasmine, iris, and rose petals. The bright florals are underlined by basenotes of cashmere wood, sandalwood, and patchouli.
Unsurprisingly, the bottle's design follows the lines of the house's classic bracelet and the concept of the original fragrance. It resembles a bracelet made of gold and glass in differing textures.
Boucheron's "Jaipur Bouquet" perfume is available in authorized perfumeries and retailers for €84 for a 100 ml vaporizer bottle.
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