Boroplus signs actor Ayushmann Khurrana as brand ambassador
Kolkata-based Indian FMCG major Emami Limited has signed Bollywood actor Ayushmann Khurrana as its brand ambassador for its soaps and hand washes under the Boroplus brand.
With this association, the brand is looking to promote its newly launched products in its hygiene portfolio and expects Khurrana’s mass appeal to boost sales across the country.
Commenting on the association, Priti Sureka, director at Emami Limited, in a statement said: “To create better consumer awareness about these two focus categories of Boroplus, we feel happy to associate with Ayushmann Khurrana. Ayushmann not only enjoys a wide mass appeal across age and gender but is also known for delivering credible, authentic, and good content for the audience. We believe that his personality will complement Boroplus, a brand which is synonymous with trust and care.”
Ayushmann Khurrana, added: “Though personal hygiene is an integral part of one’s wellbeing, in today’s context, it is something which is even more critical. Boroplus soaps and hand washes, enriched with natural ayurvedic herbs, are effective in protecting us against germs and viruses and have moisturizing properties. They make the perfect solution for my hygiene necessities.”
Emami Limited is one of the leading personal and healthcare businesses in India, with a portfolio of over 300 products.
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