×
274
Fashion Jobs
ORIENT ELECTRIC LTD.
Area Sales Manager - B2B Sales - Bangalore/ Belagavi
Permanent · Bengaluru
SUPRO CONSULTING
Area Sales Manager - on Roll
Permanent · Faridabad
THE INFINITY SPACE
Area Sales Manager - Team Handling
Permanent · Guwahati
ALKUSH INDUSTRIES
Area Sales Manager/Sales Officer
Permanent · Nashik
ALKUSH INDUSTRIES
Area Sales Manager/Sales Officer
Permanent · Alibag
SUPRO CONSULTING
Area Sales Manager
Permanent · Kolhapur
H&M
Sustainability Developer
Permanent · NEW DELHI
INTERMEDICS HEALTHCARE LLP
Area Sales Manager - Asm - Ivf/Hormones (Medical Devices)
Permanent · Lucknow
CRESCENDO GLOBAL LEADERSHIP HIRING INDIA
Area Manager- Fmcg Sales- (2- 5 Years)- Bangalore
Permanent · Bengaluru
KEZAN INDIA
Area Sales Manager
Permanent · Pune
ACHYUTAM INTERNATIONAL
Sales Manager- Printing & Packaging- Africa
Permanent · Chennai
SWAT CERAMIC PRIVATE LIMITED
Area Sales Manager
Permanent · Pune
NR CONSULTING
Requirement- Direct Sales Manager- Rajasthan
Permanent · Ajmer
ACHYUTAM INTERNATIONAL
Sales Manager- Printing & Packaging- Africa
Permanent · Chennai
ADITIYA
Area Manager-Retail Business Development (Ncr,UK)
Permanent · New Delhi
PRIMARK
Traceability Operations Coordinator
Permanent · BENGALURU
L'OREAL GROUP
Senior Manager - Sales Development (All Channels)
Permanent · Mumbai
L'OREAL GROUP
bd Consultant - l'Oreal, r&i, India
Permanent · Bengaluru
L'OREAL GROUP
Trade Marketing Manager – Matrix
Permanent · Mumbai
JANA SMALL FINANCE BANK
Area Sales Manager (Branch Banking) - Bhopal -mp
Permanent · Bhopal
MANPOWERGROUP SERVICES INDIA
B2B Sales Manager
Permanent · Gandhidham
LAL SWEETS
Area Sales Manager
Permanent · Agar
Translated by
Roberta HERRERA
Published
Feb 23, 2023
Reading time
2 minutes
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Born Living Yoga diversifies its offer and expands internationally to achieve sales of over 20 million euros

Translated by
Roberta HERRERA
Published
Feb 23, 2023

The sportswear brand Born Living Yoga celebrated its fifth anniversary in 2022 by launching its first men's collection and achieving sales of 14.5 million euros, a figure considerably higher than the 8.7 million euros recorded in 2021. This year, in addition to surpassing the 20 million euro sales mark, the brand is planning to enter key markets such as the United Kingdom and continue to expand its product offering.


Born Living Yoga targets 20 million euros this year - Born Living Yoga


"The year 2022 has been crucial for the company because we have laid the foundations for future growth, in terms of our team and professionalism. We have taken a big step forward to gain momentum," said Arianne Puig and Álvaro Roca, mother and son and co-founders of the brand.

"It was also a key year because we launched our men's collection, which has been very well received by both customers and retailers. The men's collection was a very big challenge: we are known as a women's and yoga brand, and by launching this line we were breaking those two notions," they said.

In addition to expanding its men's line and its racquet sports line, which was also launched last year, Born Living Yoga is aiming to diversify its offerings in 2023. Just a few days ago, it launched its women's fitness, high-impact and running fashion line, for which it hired influencer and entrepreneur Vikika Costa as ambassador. In a similar move, the brand made yoga instructor Xuan Lan the face of its main line.

"As a brand, the biggest challenge in new sportswear lines is to be seen as credible by consumers and achieve the positioning we are looking for in each segment," said the co-founders.

Strong focus on foreign markets



Born Living Yoga was founded as a digital company. Although its e-commerce currently accounts for 20% of its total sales, the brand also retails its products through 35 marketplaces and more than 250 multi-brand points of sale in Spain and abroad. In Spain, the brand currently retails in around twenty El Corte Inglés stores.

In 2022, the company took a step forward by entering the French premium retail market through Galeries Lafayette and entering the Mexican market, both online and offline, where, by the end of this year, it expects to have 70 physical points of sale.

In Europe, Born Living Yoga's main markets are Spain, France and Germany. In addition to strengthening its wholesale business in these regions, the company will focus its efforts this year on expanding into the Benelux region and the United Kingdom over the coming months.

With a solid and growing online and multi-brand retail presence, the question is inevitable: when is the Born Living Yoga flagship store arriving? "It's something that's been on our minds for a while, but the right time has yet to come," said Puig and Roca.
 

Copyright © 2023 FashionNetwork.com All rights reserved.