Boohoo is latest e-tailer to launch make-up line
British fashion e-tailer Boohoo.com is targeting the world of cosmetics with the launch of its own branded make-up line, Boohoo Cosmetics, this month.
Following in the footsteps of other affordable fashion companies such as H&M, Inditex, Topshop and most recently, Asos, Boohoo is launching a range of lipsticks, eyeshadows, primers and contour palettes produced 'in-house' to tap into the lucrative beauty market.
The e-tailer said the cosmetic range draws inspiration from the latest trends, and will suit “the needs of everyone from make-up professionals to beauty novices”. There will be also seasonal drops throughout the year, keeping the offering relevant and exciting.
The range will launch this September with 10-20 products, which will be priced from £4 to £19.
Boohoo also stocks third-party beauty products such as face masks, false eyelashes and semi-permanent hair colour creams.
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