Bomberg revamps website and launches online sales

By

Gianluca Bolelli

Published
Dec 11, 2015

The USA is the first online sales testing ground for the Swiss watch-making brand. Bomberg entirely renovated its website's graphics and content for the occasion, though remaining faithful to its unconventional, slightly provocative style, designed to reinvent the classic look of timepieces.

Right from the launch, Bomberg had a very good reception in the US, which is currently one the brand's major markets. Hence the decision to test online sales starting from there. Bomberg's e-store integrates the brand's presence in retail distribution, which in the USA features several stores located in the liveliest cities such as New York, Las Vegas and Miami.

Bomberg's strategy is to develop and perfect the service in this first phase, and then extend it to Europe next year.

For its e-commerce launch, Bomberg has revamped the entire website, which is now structured like a blog. Content is seamlessly presented, and is accessible simply through scrolling. The website opens with powerful images introducing the collections' 'menu', presented as though they were distinctive 'flavours'.

Bomberg is currently distributed in over 30 countries. Among them in Europe there are Italy, France, the UK, Spain, Germany, Austria and Turkey. Bomberg is also present in the Middle East, Asia, Latin America and the USA.