Bombay Shaving Company Women names Alaya Furniturewalla as brand ambassador
Bombay Shaving Company Women (BSC) has signed actor Alaya Furniturewalla as its new brand ambassador. The brand has launched a campaign featuring the actor titled, ‘SmoothAF’.
The campaign and television ad featuring the actor will be aired on major OTT platforms and programmatic advertising, along with popular social, online, and offline channels.
Commenting on her association with the brand, Alaya Furniturewalla in a statement said: “I was a part of the BSC women tribe even before signing the contract. I have been a regular user of their hair removal products for some time and can personally say they are fab. I’m so enthusiastic about what the brand is trying to achieve, because I see so much of myself in it.”
Siddha Jain head of Bombay Shaving Company Women added, “There can be no better embodiment of the spirit of the brand and business than Alaya. We are delighted to have her as the face of the brand because not only is she talented and gorgeous but she constantly challenges the status quo while being her 100 percent authentic and kind self.”
Launched in June 2016 by Shantanu Deshpande, Bombay Shaving Company retails a range of skincare, shaving, hair care, and other personal care products and caters to millennial consumers across India. The brand retails its products in over 8,000 stores across 20 cities and leading e-commerce platforms.
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