Bombay Shaving Company teams up with actor Shriya Pilgaoankar for new campaign

By

Maverick Martins

Published
Mar 2, 2021

Personal care brand Bombay Shaving Company has teamed up with actor Shriya Pilgaoankar to launch a new campaign titled ‘Flex Your Awesome’.
 

With this campaign, the brand will also introduce its newly launched products in the women’s category.
 
The campaign aims to empower women to break down stereotypes and remind themselves to not be afraid to choose their own unique path.

Speaking on the campaign, Samriddh Dasgupta, vice president marketing and new brands, in a statement said: “#FlexYourAwesome is not an isolated campaign for us. We undertook user-group research to understand the need gaps faced by our female customers and the challenges they face in this world. Over the last many years, the pain associated with hair removal for women has been normalized. Threading, waxing, epilating and even hair removal creams are all painful and messy."

"Simultaneously, there has also been an increase in the myth surrounding shaving. Shaving, which is a rather easy, painless and convenient method of removing hair has been a man’s choice. We wanted to ensure a cultural and practical shift in the way women remove hair painlessly through our products," he added.

Bombay Shaving Company retails a range of skincare, shaving, hair care, and other personal care products and caters to millennial consumers across India. The brand retails its products in over 8,000 stores across 20 cities.