Published
Jan 17, 2022
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Bombay Shaving Company launches new product with campaign targeting established brands

Published
Jan 17, 2022

Bombay Shaving Company (BSC) has diversified its product range with the launch of Post-Shave Balm with a new campaign #JalnaManaHai (means 'burning not allowed') which takes a dig at established personal care and grooming brands in India.
 

Bombay Shaving Company launches new campaign targeting established brands - Bombay Shaving Company - Facebook


The campaign highlights the detrimental effects of using alcohol-based and poor-quality aftershave products on the face and skin over time.
 
BSC claims that the current aftershave products offered by the established brands cause irritation and burning, adding that its new product was launched to address this issue.

Commenting on the campaign, Laalit Lobo, vice president marketing at Bombay Shaving Company in a statement said, “It's a mystery to me why established personal care and grooming brands haven't yet addressed this pressing concern in the men's shaving routine. The current options they have in aftershaves are not the best. And the post shave irritation and burning is a definite mood kill. With this product, complimented by the film and campaign suitably titled ‘#JalnaManaHai’; we hope to induce a behavior change in men.”
 
Shantanu Deshpande, founder CEO at Bombay Shaving Company added, "Our vision is clear. We want to be in 2 crore bathrooms with five products, creating 10 minutes of delight every day. The Post Shave Balm scores on each count - relevance, value and delight. We are confident it is one of those products that will help men across India put their 'Best Look Forward' every day.”
 
Launched in June 2016 by Shantanu Deshpande, Bombay Shaving Company retails a range of skincare, shaving, hair care, and other personal care products and caters to millennial consumers across India.

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