Bombay Shaving Company launches new campaign ‘Shaves for Good’
Grooming solutions company Bombay Shaving Company (BSC) has launched a new campaign during the festive season titled 'Shaves for Good'.
With this campaign, the brand aims to tap audiences beyond online and upmarket neighbourhoods in major metros. The campaign is led by a film based on real events from the drive and makeover sessions.
Commenting on the campaign, Shantanu Deshpande, founder and CEO of Bombay Shaving Company in a statement said, “We believe that when people look good, they feel good. And when they feel good, they're the best versions of themselves. As a brand, we want to give everyone, irrespective of where they come from, the opportunity to be the best version of themselves."
Deepak Gupta, chief operating officer at BSC added, “Our intent is to continue to take the delightful Bombay Shaving Company experience beyond top ten metro audiences with innovative personal care and hair removal products.”
Launched in June 2016 by Shantanu Deshpande, Bombay Shaving Company retails a range of skincare, shaving, hair care, and other personal care products and caters to millennial consumers across India. The brand retails its products in over 8,000 stores across 20 cities and leading e-commerce platforms.
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