Bombay Shaving Company partners with Mumbai Indians

By

Maverick Martins

Published
Mar 23, 2022

Bombay Shaving Company has partnered with the Indian Premier League (IPL) team Mumbai Indians (MI) for the upcoming season. The brand will be MI’s official grooming partner for the season.
 

As part of the partnership, Bombay Shaving Company logo will be seen on player helmets, caps, and kits throughout the two-month long tournament.
 
It will also appear across all Mumbai Indians marketing touchpoints and the brand expects this partnership to further help it scale its presence in the Indian market.

Commenting on the partnership, Deepak Gupta, chief operating officer at Bombay Shaving Company in a statement said, “We're not only immersed in Mumbai Indians, we intend to become an integral part of the lives of the people in Mumbai and the state of Maharashtra. We are planning to expand our distribution to 1,00,000 stores by the end of this year, stock up shelves with some of our best products, and paint the town blue with exciting merchandise, offers and activities for both - customers and partners.”
 
Mumbai Indians’ spokesperson added, “Bombay Shaving Company brings a seamless brand and team connect as our partner and we look forward to having a successful collaboration with them in a season where we eagerly await welcoming and entertaining the fans in the stadiums.”
 
Launched in June 2016 by Shantanu Deshpande, Bombay Shaving Company retails a range of skincare, shaving, hair care, and other personal care products and caters to millennial consumers across India.