Bombay Shaving Company appoints Gaurav Anand as senior vice president sales, marketing

By

Maverick Martins

Published
Apr 15, 2021

Bombay Shaving Company (BSC), a personal care brand for men and women, has named Gaurav Anand as its senior vice president for marketing and sales. He joins BSC from Zomato.
 

In his new role, Anand’s responsibilities include driving business mandates across modern trade distribution, salon partnerships, and new brand scale-up.
 
Commenting on the appointment, Shantanu Deshpande, founder and CEO of BSC, in a statement said: "We are glad to have Gaurav join our leadership team. He has the right mix of large organisation thinking and the ability to take agile decisions, which is imperative to scale emerging consumer businesses. His tenure at Reckitt and Zomato, coupled with strong first principles in business make him an asset to our fast-paced, high-growth organisation."

Talking about his new role, Gaurav Anand added: “We are on a very interesting growth journey and Shantanu has a fantastic vision of the way we are becoming a house of brands and solving critical consumer problems. Through this year, we will be capturing high share-of-category across channels and geographies for accelerated growth.”
 
Previously, Gaurav worked with Reckitt for over seven years in different roles in sales and marketing. Before joining BSC, he lead Zomato’s central India region and strategic initiatives for two years.