Bombay Dyeing rolls out ready-made menswear brand Cezari

By

Isabelle Crossley

Published
Jul 5, 2018

After announcing in May that it would re-enter the ready-made garment sector, Bombay Dyeing has revealed that it will launch a menswear brand called Cezari with 100 franchised stores.

Bombay Dyeing’s CEO, Aloke Benerjee, spoke at the HGH India trade fair that ran from July 3 to 5 in Mumbai and announced his plans for the launch of a menswear brand. “Bombay Dyeing readymade brand will be called Cezari and will be priced affordably at Rs 499 to Rs 999,” said Benerjee. “The brand is scheduled to be launched in August and will have men’s shirts initially in all variants of formal, semi-formal and casual. We are targeting to launch this brand with 400-plus captive Bombay Dyeing stores firstly.”

Benerjee shared the business’ plan to establish 100 franchised stores in Tier 2 and 3 cities. The brand is expected to grow at a rate of between 35 and 40 percent, according to Benerjee who also assured that, despite the business’ re-entry into the ready-made garment sector, it will continue to expand its textile production. “We are still the No. 1 brand in the domestic home textile market. We are launching some 18 new collections in our portfolio,” said Benerjee.