Boi Bae launches its online store, plans offline expansion
Boi Bae, a homegrown clothing brand, has strengthened its online presence with the launch of its e-commerce operations in the country.
The website will offer the latest collections from the brand with pan-India delivery and banking on its affordable pricing to boost its online sales.
The brand also plans to take the offline route by opening stores in leading metros in the coming months.
Commenting on the launch, Pankaj Maini, founder of Boi Bae in a statement said: “In today’s busy schedule, we observe that the modern, and independent millennials are more inclined towards wearing outfits designed to give them the confidence to work, play, and party in the same dress and showcase their best of personality, this is where we at Boi Bae are here to fill the gap.”
“Later, we even plan to open a store in Delhi and set footprints across India with outlets in Mumbai, Pune, Bangalore, and other cities,” he added.
Boi Bae was launched by Pankaj Maini and currently sells exclusively through its website and other e-commerce platforms.
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