Bodycare International signs Shilpa Shetty Kundra as brand ambassador
today Nov 1, 2019
Apparel and garment brand Bodycare International has signed Bollywood actress Shilpa Shetty Kundra as its new brand ambassador.
The actress will be endorsing the brand’s newly launched anti-bacterial thermal wear. The company expects to widen its customer base with this association and make inroads in the growing thermal wear market in India.
Bodycare will soon be launching a 360-degree media campaign with Shilpa in the coming months.
Bodycare International director Mithun Gupta in a statement said: “It gives me great pride to have the esteemed actress Shilpa Shetty Kundra as the ambassador of Bodycare International Ltd. Initially, she will be working with our category, Bodycare Thermals. As a brand, we seek to reach the top of the industry and conquer the market with our advanced product range.”
Shilpa Shetty Kundra added: “I only associate with brands that share my sensibilities. Personally, Bodycare appealed to me because of their vision to bring a positive change to the apparel industry with innovative products. I can see this partnership growing to create new milestones in the future. I am looking forward to my journey with Bodycare International Ltd.”
Bodycare International Limited is a leading manufacturer and supplier of intimate apparel in India with a strong presence in the kids and men’s undergarments segment.
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