Bodycare Creations partners with Punjab Kings

By

Maverick Martins

Published
Mar 28, 2022

Innerwear brand Bodycare Creations has partnered with Punjab Kings for the ongoing season of the Indian Premier League (IPL).
 

As the official sponsor, Bodycare Creations will have branding rights and promotional activities throughout the IPL 2022-2023 cricketing season.
 
With this association, Bodycare aims to strengthen its customer base and banking on the popularity of the league to drive its sales.

Commenting on the association, Sanjay Dawar, managing director of Bodycare Creations Ltd in a statement said, “The association with a league such as IPL is always a boost for us. IPL is the premium sporting event in the country with a very huge viewership and provides us with the perfect platform to connect with millions of young and vibrant sports enthusiasts.  With this exciting association continuing, we are set and ready to bat along with the Kings, helping each other to garner the maximum visibility and viewership for both the brand.”
 
Satish Menon Punjab Kings CEO added, “We are pleased to announce that Bodycare Creations will continue the partnership as the team’s official sponsor for IPL 2022 season. The partnership reaffirms our belief that interest levels will continue to rise. Their support is our strength as we aim to excel on the field.”
 
Bodycare is a leading manufacturer and supplier of apparel in India with a strong presence in kids innerwear, infant wear, and thermals.