Boddess partners with Amorepacific group for interactive event in Gurugram

By

Isabelle Crossley

Published
Sep 13, 2022

Korean beauty business Amorepacific group partnered with multi-brand beauty retailer Boddess to promote Korean beauty care at a recent interactive event at the Boddess store in Ambience Mall, Gurugram. The event featured interactive AI elements, beauty consultations, and shopper discounts and promotions, Amorepacific group announced in a press release. 

“Our brands, Innisfree, Laneige and Sulwhasoo, have always ensured best of skincare for our customers,” said Amorepacific India’s assistant director and head of marketing Mini Sood Banerjee in a press release. “By collaborating with Boddess for this event, we want to engage our customers in smart personalisation tools and Augmented Reality that allows them to understand their skin better, and how they can incorporate our brands to nurture their skin. The master-class by Amorepacific expert is another way to ensure our customers have a flawless skin experience.”
 
K-beauty has swiftly grown in popularity in India, in line with global consumer trends. The segment has especially benefitted from the increased focus on ‘clean’ and ‘natural’ beauty products, spurred on by the pandemic, along with the increased popularity of Korean television dramas and music in India. Amorepacific group aims to capitalise on this consumer sentiment and continue to grow its beauty brands in the country.  

“The Amorepacific group has always kept the customers at the heart of our every event,” said Amorepacific India’s country head Paul in a press release. “Such customer engagement sessions allow us one-on-one interactions for us to know the customers better, and for them to explore and know the brand better. With our brands, Innisfree, Laneige, and Sulwhasoo we aim to bring the best of K-Beauty and Korean ingredients to the country.”