Boddess names Bhumi Pednekar as brand ambassador
Beauty and wellness platform Boddess, owned by the House of Beauty, has named Bhumi Pednekar as its brand ambassador.
Boddess will soon be releasing a marketing campaign featuring Pednekar across print, social media, and digital platforms. The brand expects its association with the popular actor to help it widen its customer base across the country.
Commenting on the association, Ritika Sharma, founder and CEO House of Beauty, in a statement said: "We are extremely excited to welcome Bhumi to our Boddess team as she brings her versatility and values to the platform. Thrilled to be starting this journey with Bhumi to build a revolutionary multi-beauty tech and wellness platform that helps consumers make an informed decision.”
Bhumi Pednekar, added: “I have been fond of the platform since its launch last year as I resonate with its philosophy and language. As a beauty enthusiast, I was always looking for a platform that provides a personalised customer experience as beauty is personal to each person.”
Boddess currently retails Indian and international beauty brands including Maybelline, Lakme, Garnier, Innisfree, and The Body Shop, among others, and product categories including skincare, haircare, fragrances, and cosmetics.
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