Boddess launches Jeffree Star Cosmetics on platform

By

Isabelle Crossley

Published
Jun 9, 2022

Multi-brand beauty retailer Boddess has expanded its international brand offering and launched US-based brand Jeffree Star Cosmetics on its shopping app, e-commerce site, and in stores. 

Boddess has launched a wide selection of Jeffree Star eyeshadow palettes and lip products, all of which are vegan and cruelty-free. “Jeffree Star Cosmetics is finally on Boddess,” the brand announced on Facebook. 

Boddess has launched a selection of the brand’s large and small sized eyeshadow palettes, lipsticks, liquid lipsticks, and lip scrubs. The products are priced from Rs 1,500 to Rs 7,300. 

Jeffree Star Cosmetics first entered the Indian market with multi-brand, omni-channel beauty retailer Nykaa in September, 2021. The brand subsequently launched on Flipkart’s fashion arm Myntra’s e-commerce store in December, 2021 ahead of its winter sale event. 

The brand is expanding into the Indian market in partnership with omni-channel distribution partner Luxasia, which is managing its retail operations in the South Asian region.

Jeffree Star Cosmetics was launched in 2014 with three liquid lipstick shades. The business is owned by internet personality Jeffree Star and business partner Jeff Cohen. The private company is headquartered in Chatsworth, California, US and its products are manufactured by Cosmetic Group USA.