Boddess expands Anastasia Beverley Hills offering in India

By

Isabelle Crossley

Published
Mar 24, 2023

Multi-brand beauty retailer Boddess has expanded its product selection from US-based makeup brand Anastasia Beverley Hills. The business has launched a number of Anastasia Beverley Hills’ brow products, including its pomade and brow definer, exclusively on its India platform. 

“We are excited to bring to you pathbreaking products from brow grooming category– the Dipbrow Pomade and the Brow Definer from the award winning brand Anastasia Beverly Hills,” announced Boddess in a press release. “Available at the leading omni-channel multi brand beauty tech retailer Boddess - that aspires to transform the way people discover beauty and grooming by combining cutting edge technology, experiential retail and the finest brands from around the world; they are the go to products to create an all-natural look and are suitable for every face, skin or hair type.”
 
Anastasia Beverley Hills is based in Los Angeles, US, and is known for its brow products. By launching products as platform exclusives in India, Boddess aims to bring new customers onto its e-commerce platform. 

Boddess by House of Beauty retails wide range of Indian and international beauty products on its e-commerce store. The business was founded by Ritika Sharma in 2020 and retails brands including Kaya, Jeffree Star Cosmetics, Revolution, Avon, Beardo, and Sulwhasoo among others.