Boddess Beauty expands international brand portfolio

By

Maverick Martins

Published
May 24, 2023

Multi-brand beauty retailer Boddess Beauty has strengthened its international brand portfolio by onboarding leading global brands on its online and offline stores.

The brands to join Boddess Beauty include Etude House, Dermalogica Cosrx, Klairs, Valentino, Ralph Lauren, Azzaro, and OGX.

With this association, these brands aim to strengthen their omni-channel presence for growth in the Indian market.

Commenting on the association, Ritika Sharma, founder CEO of Boddess Beauty in a statement said, “We are witnessing a phenomenon: demand for global beauty products from tier 2 and 3 cities.  In line with evolving consumer preferences, we want to share the best global experience with our consumers.”

“We are thrilled to welcome them to our store as well as the online platform and are glad to offer the Indian consumers the best from the world of K-beauty and other internationally renowned brands,” Sharma added.

Boddess Beauty retails wide range of Indian and international beauty products on its e-commerce and offline stores. The business founded by Ritika Sharma in 2020 retails brands including Kaya, Jeffree Star Cosmetics, Revolution, Avon, Beardo, and Sulwhasoo among others.