Boat partners with three IPL teams for new cricket-themed promotion
Smart wearables brand Boat has partnered with three Indian Premier League cricket teams to act as their official audio and wearables partner. The business has also named several of the teams’ players as brand ambassadors.
Boat has partnered with the Royal Challengers Bangalore and Gujarat Titans and has also extended its partnership with the Kolkata Knight Riders for the 16th season of the IPL, the brand announced in a press release on March 28. The partnership will see cricket players Hardik Pandya, Shikhar Dhawan, Shreyas Iyer, and KL Rahul play for their respective teams as ‘Boatheads’ (brand ambassadors).
“Cricket has always been and will continue to be seen as a religion in our country,” said Boat’s co-founder and CMO Aman Gupta in a press release. “We are excited to partner with various T20 teams once again. This season, we are extending the narrative to make it more inclusive of our smartwatch category. To be a part of this fiesta is a fantastic feeling altogether, and we look forward to a fruitful association this year as well.”
The Royal Challengers Bangalore’s helmets and team caps will feature the Boat logo and the brand will also launch a series of exclusive products in partnership with the Gujarat Titans, purchasable on its e-commerce store for a limited time. Throughout the cricket season, Boat will run a ‘Wear Your Smart’ campaign to bolster its position in the Indian smartwatch market.
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