Boat partners with Gokwik to offer cash on delivery options

By

Maverick Martins

Published
Mar 24, 2022

Leading lifestyle brand Boat has partnered with e-commerce enabler Gokwik to offer its customers a cash on delivery (CoD) option on its direct-to-consumer e-commerce site. 

The partnership with Boat will help it boost conversions, reduce returns, and increase overall GMV realisation.

Saurabh Bhandari, head of direct-to-consumer at Boat in a statement said, “We are excited and extremely happy to partner with Gokwik which is committed to providing its brands with the access to capabilities that can supercharge their omnichannel journey. Gokwik’s approach focused on solving RTO, a key problem in online commerce makes it a unique and imperative entity for any business. Adding Gokwik as an offering on our platform for our boatheads will help our online operations.”

Chirag Taneja, founder CEO of Gokwik added, “We always aim to play that supporting character, who helps the main character shine in their full glory. That’s what we wanted to be for Boat as well. We wanted them to openly enable cash on delivery without having to worry about a return to origin. We are extremely delighted to support Boat with our partnership.”

Boat, launched in 2016 by Aman Gupta and Sameer Mehta, is one of the largest players in the lifestyle market in India.