Nov 19, 2021
Boat partners with AP Dhillon for #LiveTheSound campaign
Nov 19, 2021
Lifestyle brand Boat has partnered with singer AP Dhillon for its latest campaign, #LiveTheSound. Through this association, Boat will organise AP Dhillon's ‘The Takeover Tour’ in six cities including Chandigarh, Gurugram, Delhi, Goa, Hyderabad, and Mumbai.
Commenting on the association, Aman Gupta, co-founder and chief marketing officer at Boat in a statement said: “We are delighted to start our collaboration with AP Dhillon, who truly is one of the coolest Punjabi singers today. AP’s ‘insane’ sense of music synchronizes very well with Boat and we are thrilled to have him on board.”
AP Dhillon added: “I am humbled and excited to be associated with India’s leading audio brand Boat as I return to India to perform live for my fans for the first time.”
Boat was launched in 2016 and has already raised around $100 million (Rs 740 crore) million from an affiliate of Warburg Pincus to fuel its growth plans. The brand recently expanded its portfolio with the launch of its sub-brand ‘Misfit’ marking its entry into the lucrative personal grooming segment.
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