Boat names Rashmika Mandana as brand ambassador

By

Maverick Martins

Published
Mar 7, 2022

Lifestyle brand Boat has onboarded actress Rashmika Mandanna to endorse their wearables category and their women’s day campaign ‘#DanceThroughLife’.

Mandana will begin her association with the brand by promoting the brand’s newly launched ‘Trebel’ collection. The brand expects the popularity of the actor to help it strengthen its presence in South India and boost sales of its wearables category.

Commenting on the association, Aman Gupta, co-founder of Imagine Marketing Limited (owner Boat) in a statement said, “We are extremely elated to onboard Rashmika Mandanna as a 'Boathead' for our wearables and as a face for our campaign #DanceThroughLife, which is a celebration of women coming together to rule the world on their terms. Through this partnership, we intend to establish our presence in the southern market, along with strengthening our position in the smartwatches category.”

Rashmika Mandanna added, “'For young India today, Boat represents an audience of choice who are looking to make a statement with their choice of accessories. It’s a brand whose values I admire and identify with as they are walking the talk. I am thrilled to be a part of the Boat family and represent Trebel range -feisty collection for women of today. Their line of wearables range is so quirky and literally go with every outfit of mine.”

Boat, launched in 2016 by Aman Gupta and Sameer Mehta, is one of the largest players in the lifestyle market in India.