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Published
Feb 8, 2022
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BlueStone opens third jewellery manufacturing unit in Jaipur

Published
Feb 8, 2022

Fine jewellery brand BlueStone has launched its third manufacturing unit in Jaipur, Rajasthan and aims to harness its increased production capacity to reduce production timelines by 40%.

BlueStone retails a range of gold and diamond jewellery - BlueStone- Facebook


BlueStone, backed by Ratan Tata, will increase its processing capacity by over 250 kilograms of gold per month with its new manufacturing unit, the business said in a statement. The new manufacturing unit is spread across 20,000 square feet and is designed to enable the brand to take advantage of Jaipur’s specialist jewellery making techniques and abundance of skilled labour. 
 
“With the launch of our new manufacturing unit in Jaipur, we have expanded our production capacity three-fold, which is required to meet the scale at which we operate at present, having opened 68 new stores over the last two years and with plans to open more in the months ahead,” said the brand’s founder and CEO Gaurav Singh Kushwaha, ET Bureau reported. 

BlueStone plans to hire an additional 400 employees over the coming three to four months in areas of the business including design, production, warehouse, and logistics. The brand, which launched in 2011, plans to continue its brick-and-mortar expansion to reach new locations in India. 
 
“Jaipur has a great ecosystem for jewellery manufacturing as it offers both, material and human resources needed to set up successful operations,” said Kushwaha. 

“We intend to double the size and capacity of the new manufacturing unit in about a year from now with the premise having an additional 20,000 square feet of space that could be utilised.”

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