Bluestone opens its 150th store in India

By

Maverick Martins

Published
Jan 30, 2023

Jewellery brand Bluestone has strengthened its retail presence in the country with the opening of its 150th showroom in the north-eastern city of Dimaput in the state of Nagaland.

The brand had opened its first brick-and-mortar store in 2018 in New Delhi and since then has been on an expansion spree and touched 100th store landmark with a store in West Bengal in 2022.

Over the last six months, Bluestone has opened over 50 stores across cities such as New Delhi, Kolkata, Bengaluru, Aurangabad, Varanasi, Amritsar, Agartala, Indore, and Uttar Pradesh.

Commenting on the expansion, Rushina Shah, business development head at Bluestone in a statement said, “Today, we tick off a vital milestone in our omnichannel journey; the 150th Bluestone store. Our stores are a seamless extension of our brand, design excellence, and innovation. We are incredibly excited to now bring you the Bluestone experience across 70 plus cities nationwide.”

The Bengaluru-based jewellery brand was founded in 2011 by Gaurav Singh Kushwaha. The brand is eyeing over Rs 2,000 crore ($258 million) in annual revenue in the coming two years and aims to reach a total of 300 stores by 2024.