Bluestone opens its 100th retail store in India

Leading fine jewellery brand Bluestone has strengthened its retail presence with the launch of 100th store in City Centre in Siliguri, West Bengal.

The brand had opened its first store in Pacific Mall in New Delhi in 2018 and since then rapidly expanded its presence across the country to reach this milestone.

Bluestone has also witnessed strong growth online and claims that the traffic on its website has gone up by 269 percent over the last three years.

Commenting on the launch of its 100th store, Gaurav Singh Kushwaha, CEO of Bluestone in a statement said “We have come a long way with our establishment in 2011, the strong support and guidance from our initial investors – Accel, Saama as well as other investors like Kalaari, IvyCap, Dragoneer, RB Investments, Iron Pillar. It is indeed a moment of pride for us to open our 100th store. Bluestone had in the past and continues to follow a technology-led approach which has helped us meet changing customer preferences and expectations.”

“We might have started as a digital-first brand but to support our strong presence in the online space and to enhance the jewellery shopping experience, we have expanded our network of retail stores, so the customers can experience the brand and its products seamlessly. The other benefit of physical stores is that we can support faster delivery time for local orders, and it supports our “Try at Home” initiative.”

Bluestone is eyeing over Rs 2,000 crore ($258 million) in annual revenue in the coming two years and aims to reach a total of 300 stores by 2024.

Bluestone opens its 100th retail store in India

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