Bluestone gets Alia Bhatt onboard as Brand Ambassador, eye dominant market share

By

Maverick Martins

Published
Jul 28, 2017

BlueStone.com, India’s leading online fine jewellery platform, has appointed Alia Bhatt as its first brand ambassador.
 

 
The company which currently holds 35% market share of the online jewellery market in India is eyeing a bigger share by cashing in on the popularity of the young actress.

Alia will endorse BlueStone.com’s expansive range of jewels to help the company strengthen its position as the country’s foremost online destination for exclusive fine jewellery.

Thrilled about her first jewellery brand association, Alia Bhatt said, “I’m quite excited to be part of BlueStone.com’s journey. The brand complements my personal style beautifully as it is contemporary, elegant and offers a fantastic range of eclectic designs for every occasion. Today’s modern shopper who is constantly on the move will love the thousands of design options and ease of shopping on BlueStone.com.”
 
As part of the brand association, Alia will feature in BlueStone.com’s latest brand campaign to be aired in August, ahead of the festive season.
 
Gaurav Singh Kushwaha, Founder and CEO, BlueStone.com in a statement said, “We are delighted to have Alia Bhatt as the face of brand BlueStone.com which has grown strongly over the past few years. We are at an inflection point and a young icon like Alia can help connect with our core audience and enable exponential growth.”
 
The online jewellery sector in India has grown rapidly in the recent years and is projected to become a $2 billion market by 2022. BlueStone is targeting a revenue of Rs 1000 crore ($156 million) by Financial Year 201819 and expecting to achieve profitability around the same time. The company has clocked a turnover of Rs 250 crore ($39 million) in Financial Year 17.
 
The company till date has raised a total of $60 million from marquee investors such as Iron Pillar, IIFL, Accel, Kalaari, RB Investments, Saama Capital, IvyCap Ventures, Dragoneer, Mr Ratan Tata and Ms Meena Ganesh.