Bluestone expands retail presence with first store in Mumbai

By

Maverick Martins

Published
Dec 17, 2018

Jewellery firm Bluestone has expanded its retail presence with the opening of its first brick and mortar store in the city of Mumbai.
 

The store is located at Inorbit Mall, Malad and will house the latest collections from the brand.
 
BlueStone is currently in the process of making the transition from an online-only to an omnichannel platform with its offline expansion.

Bluestone has a 35 percent market share of the online market and to boost its offline presence will add another 100 in the next two years.
 
Founder and CEO of BlueStone, Gaurav Singh Kushwaha, said: "It is with immense pleasure that we inaugurate our new store in Mumbai and our fifth store this year, in the country. This has been the most exciting few months for us at BlueStone. The speed with which the various teams have worked to set up our stores has been amazing."
 
Actress Kiara Advani added, "I am super excited to launch the first BlueStone store in Mumbai. The brand has unique and stand-out collections, that I feel will appeal to the youth of Mumbai."
 
BlueStone currently has five stores in five major cities of Delhi, Chandigarh, Mohali, Chennai, and Mumbai. It plans to open its sixth outlet in the Southern metro city of Hyderabad next month.