Bluestone expands presence with four new stores in Delhi-NCR

By

Maverick Martins

Published
Jun 6, 2022

Fine jewellery brand Bluestone has strengthened its retail presence with the addition of four new stores in the Delhi-NCR (national capital region).

The newly opened outlets are located at prominent locations like East of Kailash, Kamla Nagar, Gaur City Mall, and Ambience Mall.

All four new stores will house an exclusive collection of over 450 designs across categories such as necklaces, pendants, rings, earrings, bangles, solitaires, as well as jewellery for men and kids.

Commenting on the expansion, Sudeep Nagar, chief operating officer of Bluestone in a statement said, “Jewellery has been an integral part of Indian culture for millennia. The vast geographical landscape of Delhi-NCR has distinct groups of people endorsing distinct styles of jewellery, for fashion as well as cultural significance.”

“Our existing stores in Delhi-NCR are extremely loved, which gave us the confidence to launch 4 more stores in a short span. With these launches, we now have a total of 84 stores spread across the country, giving a strong impetus to our omnichannel retail model which is revolutionizing jewellery buying,” he added.

Bluestone is eyeing over Rs 2,000 crore ($258 million) in annual revenue in the coming two years. The business currently has a total of 70 stores in over 20 cities and aims to reach a total of 300 stores by 2024.