Blue Saint partners with Koovs to launch sportswear brand One Zero
Fashion apparel manufacturer Blue Saint has collaborated with e-commerce platform Koovs for the launch of a sportswear brand One Zero.
The One Zero brand range for men and women includes shorts, vests, tops, leggings, joggers, sports bras, and jackets.
Akshat Kedia of Blue Saint said: “Online retail in India has seen exponential growth over the past few years and adoption has only accelerated through the pandemic. We are very excited to partner with the Koovs. There is a huge opportunity and a gap in the market for high quality, fashionable, and also affordable, performance sportswear and we know that Koovs’ customers will love this new brand.”
Mary Turner, CEO of Koovs, added: “Our aim is to ensure that Koovs.com remains the affordable fashion destination for young adults in India and the place to be for other leading fashion brands. One/Zero is a perfect example of what we can achieve together with Blue Saint.”
Blue Saint is a leading apparel manufacturer and supplies to many leading western fashion brands including Asos, Topshop, and Urban Outfitters.
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