Blossom Première Vision: the show's dates are "ideal for the market"
Première Vision's preview trade show, scheduled in Paris on 6th-7th July, and 13th-14th December, will be called Blossom Première Vision. The organiser underlined how the new event will be held on dates chosen according to the requirements of luxury goods brands and designers.
Blossom Première Vision intends to offer a response to the specific pre-collection needs of creative brands. Pre-collections are presented two months ahead of the main collections, showing in February-March and September-October. "This kind of collection needs to be creative, since it currently accounts for 60% of the season's revenue," said Gilles Lasbordes, Première Vision Paris' General Manager.
"PV Istanbul offered a solution in terms of geography. Blossom is a solution in terms of scheduling," the manager has explained. "We undertook a study with the IFM (the French fashion institute), indicating very specifically which dates are expected by creative brands, those which show and those which follow the same calendar. We are therefore adopting a specific strategy, one of complementarity with our main event."
The response was presented at Première Vision Paris' press conference, with the objective of putting an end to the controversy initiated in Italy by the Milano Unica trade show. According to the Italian organiser, Première Vision chose dates that are identical to its own preview show, without informing them, as reported by FashionMag. In Paris, where the Première Vision show relies on a range that is by and large Italian, the controversy is unwarranted.
Blossom will be staged at the Palais Brongniart and is expected to welcome about 60 exhibitors, all of them specialists, selected for their creativity and their ability to offer real innovation on the show's dates. They will also have to meet requirements for exclusive manufacturing and special product development. All of this within a showroom-inspired environment, where the organisers are planning to attract top executives of luxury goods brands, designers, and managers of accessible luxury labels.
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