Blogger’s Mela to link influencers and brands at runway show in Delhi
Runway show and networking event Blogger’s Mela will link up over 300 influencers with a host of brands, and will feature panel discussions, among other activities, in New Delhi on January 25.
The upcoming edition of Blogger’s Mela will take place at La Vie En Rose Fashart Café and Fashion Studio in Saket, New Delhi, this Saturday, the event announced on Facebook. The interactive fair for millennial bloggers and influencers will include a runway show where participating fashion brands can display their latest products and engage with influencers.
A workshop conducted by successful bloggers will act as a skill sharing session and a meet and greet will also feature. Speakers will include fashion blogger Sushma Ojha and beauty influencers Anmol Wadhwani and Ishani Mitraa.
A talk on 'What is the future of blogging and influencer marketing in Delhi and India?' will also address current industry trends. A competition will give participants the chance to win prizes and influencers will have the chance to take photos for social media on the day to increase their own followings.
The event is organised by events management business Atraski which also runs modelling agency Atraski Fashion and influencer network At Buzz. In 2019, Atraski held its Blogger’s Mela event in Bhubaneshwar, Nagpur, Gurugram, Goa, and Kolkata.
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