BlissClub to open 20 stores this year

By

Isabelle Crossley

Published
Feb 2, 2023

BlissClub plans to open up to 20 brick-and-mortar stores across India this year with a focus on big cities. The activewear brand began online and is now pivoting to an omni-channel approach to fuel growth. 

BlissClub’s upcoming stores will be located in malls and on high streets and will be a mix of pop-ups and standalone stores, ET Bureau reported. The brand recently opened two exclusive brand outlets: one is Mumbai’s Infiniti Mall in Malad and one in Bengaluru’s HSR Layout in Sector 6. 
 
“We are looking forward to opening stores in 2023 in cities like Delhi, Mumbai, and Bengaluru,” said BlissClub’s founder and CEO Minu Margeret, ET Retail reported. “Going offline will help us in amping up the distribution play along with winning the trust of consumers. It will also help us to know our customers better and to take their feedback directly… there is a lot of opportunity for us to build an omni experience for the customers and technology for us to a large extent will help in making that seamless.”

BlissClub has reached an annual run rate of Rs 100 crore and sees offline retail as the key to its next phase of growth. The brand aims to focus on opening company owned and operated stores at present to enable it to have full control over the stores. 
 
As well as opening new stores, BlissClub plans to expand its product offering. Over the coming months, the brand will expand product categories including sports bras, maternity wear, and outerwear.