BlissClub opens first brick-and-mortar store in Mumbai
BlissClub will open its first brick-and-mortar store in Mumbai in Malad’s Infiniti Mall. The women’s activewear brand will celebrate the launch on February 11 and 12 with a number of interactive events and celebrity guests.
The new BlissClub store opened its doors on the second floor of Infiniti Mall, the brand announced on Facebook. On February 11, fitness influencer Shivani Bafna will hold a meet and greet session with fans to celebrate the opening, then on February 12, Shivani Dhopawkar will hold a hoop workshop.
February 12 will also feature a collaborative event with Leap.club, a community-driven, members only group designed for women leaders. BlissClub’s brand ethos includes uplifting women through exercise and confidence and it aims to highlight this with its event with Leap.club.
BlissClub also recently opened a store in Bengaluru in HSR Layout to mark its entry into the offline retail space. “Offline retail is a big bet for us in 2023 and as a young company, we are so excited to break into this space in just two years of creating incredible products in the e-commerce space,” said BlissClub’s founder and CEO Minu Margeret, Indian Retailer Bureau reported.
“While e-commerce is a growing and important part of the mix, we know that in India, many women enjoy an offline shopping experience as well. We want to get even closer to our customers – for all the trust they have placed in us as an e-commerce business, we are now building in the offline space so that we can connect with them in person and deepen their experience with us via product and community events.”
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