BlissClub launches campaign with Kusha Kapila

By

Maverick Martins

Published
Jan 17, 2023

Women’s activewear brand Blissclub has launched a new campaign, ‘Approved by Kusha’ with social media influencer Kusha Kapila.

With this campaign, Blissclub aims to strengthen its presence and increase its customer base across the country. The campaign is currently live on the brand’s website, marketplaces and across Meta & YouTube.

Commenting on the association with Blissclub, Kusha Kapila in a statement said, “BlissClub is a brand I've been wearing for a long time - for my own workouts and movement journey. I've truly come to love the brand and what they stand for, which is to empower women in India through movement. In my own life, I’ve grown to believe strongly in movement for women and the positive difference it makes.’’

Minu Margeret, founder CEO of Blissclub added, ‘‘We have worked with Kusha for a long time and love her attitude, her enthusiasm, and how much she enjoys keeping us entertained! We are fans of how she lives a true authentic life, talks out loud about owning one’s body, and her own journey to stay healthy and moving.”

Founded in 2020, Blissclub claims to have a customer base of over 2 lakh women in India with an annual recurring revenue of Rs 100 crore ($12.1 million).